Building your professional development plan.
For most of the past ten years, I’ve developed and delivered professional training courses for clients and internal teams at some of […]
Three key actions we take with every new WordPress business website
Although 2820 Press still hasn’t reached its first birthday, I’ve been developing sites on WordPress since it forked from b2 almost a […]
This room feels familiar.
Kickstarter looks and acts just like some of the 2.0 designs for public radio pledge interfaces I built for XPN back in […]
Fake Followers, Empty Calories
There’s a school of thought that believes you should pay about $14 to add 5,000 new Twitter followers to your account, so […]
Match your website to your in-person customer experience.
64 percent of American consumers in an Oracle survey said they’d stop doing business with a company after a bad customer experience. […]
Good search engine optimization costs less than secret strategies.
It’s cheaper to do good search engine optimization legitimately, than it is to use “black hat” SEO. That’s a paraphrase from a […]
Lead generation, thought leadership, and brand awareness named top content marketing goals.
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers […]
Focus on your business instead of on your business blog.
At two of my early journalism gigs, I encountered assignment desk editors who would crumble press releases and three-point them into the […]
Cheap web content could cost you your search engine ranking.
A prospect recently asked me why she should spend so much money for original articles on her site, when she can just […]
Authorship and brand voice.
Ryan Smith has ignited a debate in newsrooms and marketing agencies across America, in the wake of exposing his (now former) employer, […]
On paying by the word for web copy.
For all the posturing we make about being casual and transparent online, web copywriters don’t always make their pricing clear. We’ve had […]
Surviving chaos.
Researching a freelance writing assignment for a client, I ended up on a website run by survivalists. I’m hesitant to even link […]