#TheNewPR for Startups: Early-Stage Public Relations
Philly Startup Leaders' inaugural accelerator cohort invited me to speak about how we've been helping our clients navigate these changes, and about when it's right for a small company to hire a public relations agency. I'll convert this into a more polished video for our company site soon, but I wanted to share the deck and audio from our session.
Burgers and fries: how your customer experience and communications should work side-by-side.
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss […]
The Build: Where entrepreneurs reveal their biggest challenges
We talk about being “in love” with our careers, but can we use skills from the job hunt to help find a […]
Seven things I learned about organizing tech events
Earlier this year, I wanted to learn more about why certain technology meetups and gatherings in Philadelphia tended to draw hundreds of […]
The world’s best content marketing campaign gave us Impressionist painting
Imagine you’re struggling to figure out how to move your family business forward in a crowded market. Your competitors are huge, entrenched […]
How to nail your next job interview
For my speaking engagement at Rosemont College, I put together a quick deck featuring six steps job seekers can use for successful […]
Capturing attention and building media relationships in “The New PR” environment
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” […]
Story Placement and “The New PR”
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or […]
Five reasons to pick WordPress for your business website
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why […]
Cadence counts. Cadence converts.
Stop pretending your audience has burned out on your message. That’s the message I delivered at a recent seminar on content marketing […]
Forget 140 characters.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s […]